The Social Media Donut rule...

Be sure your sin will find you out...

A blog post from a friend bemoaning the despicable behaviour of a national brand's employee and their subsequent response showing the power of Social Media and how to deal with justified criticism:

Part 1 - Setting the scene

Part 2 - The companies response

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The most beautiful tweet in the world...

At the recent Hay Festival a panel looked at what was the ‘most beautiful tweet ever written’. From a shortlist of Tweets Stephen Fry (@stephenfry) chose a winner. Peter Florence, Hay Festival’s founder and director enlarges:

The definition of most beautiful tweet could fall into a number of different categories: it could prove the most eloquent; the most impassioned; the best demonstration of a clever pun or metaphor; the most evocative description of a place or emotion, or perhaps prove that brevity is conducive to levity, and be the wittiest tweet ever committed to the Twittersphere.

Read more about: The most beautiful tweet ever written.

Be careful what you tweet...!

Discovering the peril of Twitter, the BBC reports.

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Learning a social media lesson

Nestlé has come under fire for using palm oil in its products... and has been hammered online - read more here

Twitterpedia

10 things you may not know about Twitter!

h/t The Twit Cleaner (another useful application!)

Seven Deadly Social Media Sins...

A great article giving very practical tips.... read in full here.

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Even the Dalai Lama gets it wrong!

Some good points about poor Twitter etiquette by Toby Young for the Telegraph:

The two points Toby makes are:

1. It's important to Follow as well as being Followed
2. Don't use it as a tool to promote yourself

Well worth reading the whole article here.

I've started... so I'll finish

After a tricky start sans Internet we managed to have a good day together! Loved how the 'Real World Twitter Role Play Game' worked out in practice... nice one!

Thanks for everyone who signed up and contributed, look forward to seeing your creations!

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Wrapping it all up...

What? An opportunity!

Why? No choice!

How? Plan and try...

When? As soon as...

Watch! and learn...

Don't let it rule you! Great Blog from Tim Ferriss, author of 4 hour workweek, on 'How to use Twitter without Twitter owning you'

Don't let these guys put you off:

• Mr Fearful
• Miss Trust
• Mr Unwilling
• Miss Salesalot

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When? Advanced concepts...

Promoting without Prosletyising

Guidelines: Where you are

1. Non-anonymous
2. Originality
3. Respect privacy
4. Keep your job!
5. Care
6. Keep Blogging
7. Money
8. Networking
9. Support
10. Honesty

Toolbars: http://wibiya.com/

Monitor using: Google Analytics / Klout.com

Facebook: Etiquette

See how you measure up: Twitter Grader

Real Time viewer Feedjit

How to make the most of Twitter

Two types of 'Software' (my view, a matter of taste!):

Computer based best of breed Tweetdeck:



See tutorial on adding pictures to Tweet using Tweetdeck.

Web Browser based simple Brizzly (not as twee as it looks!):



Web Browser based fully featured Hootsuite:

Mobile (Tweetdeck for iPhone):

How to use Twitter

Glossary (from Twitter):

• Following
  
• Tweet
  
• @username
  
• Direct Message (DM)
  
• ReTweet (RT)
  
• Trends
  
• Hashtag (#)
  
• Shortened links (bit.ly)

How to Twitter Search works

How does Twitter work for businesses?

From the page on Twitter giving a guide for business use.

A starting point (domestic): Twitter in plain English

What is being said about you? Twitter Search

How? - Networking...

• Blogroll
• Creating links
• Protocol
• Tags

Changing your layout

Adding extras

www and e-mail links

Why care...?

... about the things you are passionate about?

18 million people in the UK read blogs, estimation world has 130 million.... your blog? (Source BBC2 'The Virtual Revolution' transmitted 30/01/2010)

Upward Trends:

• Environment
• Economy
• Prudence
• Generosity
• Downloads

Downward Trends:

• Financial Services
• Banking
• Members of Parliament
• Physical product

From Business Link 'Loop'

• Strengthening communication with customers
• Reaching new customers
• Improving your reputation
• Generate third party references
• See what your customers are interested in
• Don’t sell persistently or aggressively
• Conversation and connection
• Be patient!

What... do you expect?

... to get out of it?

OR

What are you prepared to contribute?

Always remember to apply common sense liberally :-)

Questiontime...

The picture that reached the World

Topics to be covered via an agenda with four key questions:

1. What?
2. Why?
3. How?
4. When?

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