Thursday, 29 July 2010

Be sure your sin will find you out...

A blog post from a friend bemoaning the despicable behaviour of a national brand's employee and their subsequent response showing the power of Social Media and how to deal with justified criticism:


Monday, 7 June 2010

The most beautiful tweet in the world...

At the recent Hay Festival a panel looked at what was the ‘most beautiful tweet ever written’. From a shortlist of Tweets Stephen Fry (@stephenfry) chose a winner. Peter Florence, Hay Festival’s founder and director enlarges:
The definition of most beautiful tweet could fall into a number of different categories: it could prove the most eloquent; the most impassioned; the best demonstration of a clever pun or metaphor; the most evocative description of a place or emotion, or perhaps prove that brevity is conducive to levity, and be the wittiest tweet ever committed to the Twittersphere.
Read more about: The most beautiful tweet ever written.
Posted by Picasa

Tuesday, 18 May 2010

Learning a social media lesson

Nestlé has come under fire for using palm oil in its products... and has been hammered online - read more here

Wednesday, 24 March 2010

Monday, 22 March 2010

Seven Deadly Social Media Sins...

A great article giving very practical tips.... read in full here.


Thursday, 4 March 2010

Even the Dalai Lama gets it wrong!

Some good points about poor Twitter etiquette by Toby Young for the Telegraph:

The two points Toby makes are:
  1. It's important to Follow as well as being Followed
  2. Don't use it as a tool to promote yourself
Well worth reading the whole article here.

Wednesday, 17 February 2010

I've started... so I'll finish

Share photos on twitter with Twitpic
After a tricky start sans Internet we managed to have a good day together! Loved how the 'Real World Twitter Role Play Game' worked out in practice... nice one!

Thanks for everyone who signed up and contributed, look forward to seeing your creations!


Tuesday, 19 January 2010

Wrapping it all up...

What? An opportunity!

Why? No choice!

How? Plan and try...

When? As soon as...

Watch! and learn...

Don't let it rule you! Great Blog from Tim Ferriss, author of 4 hour workweek, on 'How to use Twitter without Twitter owning you'

Don't let these guys put you off:

  • Mr Fearful
  • Miss Trust
  • Mr Unwilling
  • Miss Salesalot


When? Advanced concepts...

Promoting without Prosletyising

Guidelines: Where you are
  1. Non-anonymous
  2. Originality
  3. Respect privacy
  4. Keep your job!
  5. Care
  6. Keep Blogging
  7. Money
  8. Networking
  9. Support
  10. Honesty

Monitor using: Google Analytics /

Facebook: Etiquette

See how you measure up: Twitter Grader

Real Time viewer Feedjit

Monday, 18 January 2010

Friday, 15 January 2010

How to make the most of Twitter

Two types of 'Software' (my view, a matter of taste!):

Computer based best of breed Tweetdeck:

See tutorial on adding pictures to Tweet using Tweetdeck.

Web Browser based simple Brizzly (not as twee as it looks!):

Web Browser based fully featured Hootsuite:

Mobile (Tweetdeck for iPhone):

How to use Twitter

Glossary (from Twitter):
  • Following
  • Tweet
  • @username
  • Direct Message (DM)
  • ReTweet (RT)
  • Trends
  • Hashtag (#)
  • Shortened links (

How to Twitter Search works

Thursday, 14 January 2010

How does Twitter work for businesses?

From the page on Twitter giving a guide for business use.

A starting point (domestic): Twitter in plain English

What is being said about you? Twitter Search

Wednesday, 13 January 2010

How? - Networking...

  • Blogroll
  • Creating links
  • Protocol
  • Tags
Changing your layout

Adding extras

www and e-mail links

How - Creating a Blogger post

Posted by Picasa

How does Blogger work?

  • Create a Google account (use your e-mail address)
  • Click on My account
  • Click on Blogger
  • Make tea - follow nose...

How? Play and Plan

Create temporary account with Blogger - Free

Try other systems: Typead = simplicity, Wordpress = comprehensive

If you are low-key: (my example)

Follow a page on Twitter of someone you know:

Essentially stick to three components as advised by Chris Brogan:


Why? Signs of Change...
  1. Trust is in and Paranoia and Arrogance out
  2. Embedded Generosity in and Embedded Hoarding out
  3. Online Community Building in and Online Personal Brand Building out
  4. Collaborative in and Competitive out
  5. Gen Y leaders in Boomer Leaders out (generational shift)
  6. Being in and Doing out...
h/t Jonny Baker

Useful stuff: #uksnow

Communication speed: Haiti earthquake pictures

Raising aid funding: Haiti Redcross Donations

Tuesday, 12 January 2010

Why care...?

... about the things you are passionate about?

18 million people in the UK read blogs, estimation world has 130 million.... your blog? (Source BBC2 'The Virtual Revolution' transmitted 30/01/2010)

Upward Trends:
  • Environment
  • Economy
  • Prudence
  • Generosity
  • Downloads
Downward Trends:
  • Financial Services
  • Banking
  • Members of Parliament
  • Physical product
From Business Link 'Loop'
  • Strengthening communication with customers
  • Reaching new customers
  • Improving your reputation
  • Generate third party references
  • See what your customers are interested in
  • Don’t sell persistently or aggressively
  • Conversation and connection
  • Be patient!

Why bother...?

Social Media is replacing what was telephone chit-chat with an online equivalent. If you resisted using a telephone in the old days it is the same as technofear nowadays.
I doubt any business person trolls down to the library to conduct research.

Monday, 11 January 2010

What... do you expect?

... to get out of it?


What are you prepared to contribute?

Always remember to apply common sense liberally :-)


Topics to be covered via an agenda with four key questions:
  1. What?
  2. Why?
  3. How?
  4. When?