Why care...?

... about the things you are passionate about?

18 million people in the UK read blogs, estimation world has 130 million.... your blog? (Source BBC2 'The Virtual Revolution' transmitted 30/01/2010)

Upward Trends:

• Environment
• Economy
• Prudence
• Generosity
• Downloads

Downward Trends:

• Financial Services
• Banking
• Members of Parliament
• Physical product

From Business Link 'Loop'

• Strengthening communication with customers
• Reaching new customers
• Improving your reputation
• Generate third party references
• See what your customers are interested in
• Don’t sell persistently or aggressively
• Conversation and connection
• Be patient!